The right of reply against traditional media enables the reported persons to uphold their personal dignity more effectively and provides a plurality of sources of information. The many changes in the media in the information era have made individuals’ reputations more vulnerable and, more fundamentally and importantly, have had a destructive impact on the public sphere by intensifying the fragmentation and polarization of the society and creating an attention economy, thus necessitating the regulation of the freedom of expression in the media. Today, the right of reply has become a means of regulating the media, and its function of protecting reputation and providing a plurality of sources of information remains and even becomes more necessary. The traditional right of reply should be expanded in terms of its objects of regulation so that it can be exercised against users similar to mass media, media platforms and search engines, and become a connection point and play its role in the cooperative governance together with tagging and algorithms. However, since the right of reply can infringe on the media’s freedom of expression, a proportional relationship between the fundamental rights should be achieved in the construction, adjustment and expansion of its specific rules, so that it can play the regulatory role of both traditional media and new media at the same time. |